Packaging
Packaging fulfills many different functions, such as: • Providing protection to the product inside • Product identification • Product advertising and promotion • Easy handling • Optimally designed packaging will keep separate parts of a product contained within one unit • Optimising storage and stacking space Packaging, however, is more often than not of single-use purpose. Once you are in possession of the product, the packaging is discarded, or at a later stage when the content has been emptied. Its functional live should therefor be made as effective and impactful as possible.
